Today’s online marketplace is an extremely competitive one. Brands in all areas of the world, in all industries, must rely on a number of factors to ensure they can retain and grow their customer base.
One of the most important of these factors is your organization’s website. For many, it is the first impression they will receive of your brand. What they see on your website can mean the difference between converting them to customers or losing them to competitors.
Have you noticed that a significant portion of your website traffic has not been successfully converted to solid leads or sales? There could be a variety of reasons why. Consider the following when trying to determine why your website visitors aren’t converting.
1. No/Very Few Visitors
If your website is fairly new, don’t be alarmed if you don’t have a lot of visitors. It can take time to rank high in search engines and drive traffic. But if your website has been around for quite some time and you are disappointed in the number of people visiting, try the following to boost traffic and improve online visibility.
- Increase your social media presence by posting on social media platforms, building followers, and engaging with your audience.
- Make sure your website is optimized for search engines - as this will make all the difference in search engine visibility and rankings.
- Conduct a digital marketing campaign to attract more traffic via searches related to other keywords.
- Use analytics to see how your current SEO efforts are impacting your traffic and what keywords are bringing in visitors organically. If it’s not significant or growing at a good pace, you could be using the wrong keywords, and methods to drive traffic.
2. Visitors Don’t Like Your Website
If your bounce rate is fairly high, it could mean that visitors just don’t like the look of your website. Maybe it is outdated, hard to navigate, or information is difficult to find. The overall aesthetic could also just be rather displeasing to the eye. Are there too many ads or popups? That could definitely turn visitors away.
Consider your website from the eyes of the consumer. How does it appear to you? If you need more insight, conduct surveys so you can really get to the root of the problem and fix it. Ideally, you want to create a website that makes a great first impression with a warm, intuitive design that has an engaging and compelling user experience.
3. Your Users Don’t Know Where to Convert (No Clear Call to Action)
Your website could be user-friendly with engaging and quality content, but without a clear and concise call-to-action, you simply won’t convert many visitors. You need to offer visitors compelling content and a reason to want to follow the call-to-action, which must also be clearly visible and appealing.
Additionally, make sure contact info is easy to find so that those who want to contact your organization can do so with minimal fuss.
4. You’re Providing a Poor Mobile Experience
If your website isn’t available in a responsive mobile design, you are behind the times. Currently, overaim for success with these methods.