TONIC already took ownership for the science and know-how required to call themselves an industry leader. A tip-to-tail rebrand and new web design would give their blends the platform they deserved. Our first orders of business: conversions, online sales and subscriptions.

Refocusing the company’s subscription model and opening the door wider to wholesale opportunities, we were able to bring TONIC’s membership program to the forefront of its offering. Sales began to tick with more avenues to purchase, a greater customer knowledge base and a wider offering of products.

Our web design agency collaborated closely with the TONIC team to reformat their portions of their funnel, developing a step-by-step online quiz that can help curious customers discover the blend that could work best for them. A feature unique to the industry and targeted to first-time CBD and adaptogen seekers.

Working alongside TONIC founders and stakeholders, our web design company rewrote, redesigned and recoded the entire digital experience, prioritizing clarity and user interactions. We made life as simple as possible for visitors looking to purchase, restock and learn more about the growing process at Tricolla Farms, the organically-tended fields where the story began.